Hmm Abercrombie and Fitch, would they ever learn?
The American sweet heart brand is one for the super spicy stuff, and has never hesitated to reach for the super SUPER hot sauce bottle whenever they get the chance.
They aren’t new to controversy and hence, have a snug position on the list of the brands that made some of the most controversial t-shirts known to planet T.
Okay so the thing with humor is……to leave it to the professionals, and don’t try to sell it for a quick buck except you have people seated in a crowd with a drink in hand hopefully.
Maybe it’s the sitting position or the hive mind situation with the crowd during a comedy show. Rumor has it that people sitting in a crowd and hopefully with a drink in hand, has been the most tested and trusted position and situation to get people to take a joke.
They don’t teach that in clown school kids.
Probably the fellow who was tasked to find these things out on the team at Abercrombie and Fitch that launched this particular collection of t-shirts forgot to do it, or probably thought the other guy would do it like all hard workers think.
Abercrombie and Fitch got the stink eye of their lives when they put out a t-shirt collection that had some errr “funny bits” on them, that probably would have gotten quite the laughs out of a bunch of people just looking to get away from their boring lives at some standup comedy show.
So the gist goes thus, in 2002,amberchrombie and Fitch decided to grace their new T-Shirt collection with some pretty popular Asian stereotype phrases like “two Wongs can make it white”, a tag line from the laundry service offered by the Wong brothers, the Buddha bash “get your Buddha on the floor”, amongst others.
Like we all do when we catch a bad fall and try to laugh it off before everyone notices and ensures that that you are reminded of that moment your whole life, including at weddings, funerals, you name it!
The Abercrombie and Fitch PR team probably began the whole public statement with a nervous laugh, as they swore that “boy! We was just messing ‘round, swear it!”
Well, that didn’t go so well as the stink eye had now evolved into the public hanging outside the Abercrombie and Fitch main offices, with pitch forks in dark cloaks quickly sewed together by their most competitive competition, screaming “off with their heads!’
Okay I’m just kidding. None of all that really happened, but the people were still mighty mad.
Maybe they would just stick to providing covering for the human anatomy and not try to have a few laughs in between?
Knowing Abercrombie and Fitch, they would simply evolve from drinking the whole bottle of hot sauce, to bringing some raw jalapenos to the next picnic for people with spicy food intolerance.